Tuesday

Active versus Passive - how would you like YOUR home sold?

Active versus Passive - How would you like YOUR home marketed? (edit/delete)
It seems that many Realtors have gotten passive in recent years. After all, nothing more than a sign in the lawn, and sometimes not even that, was needed to sell a home in the early 00's. The idea of marketing or SELLING either went by the wayside or was never learned.

I remember when I first got my license, back in 1995, my broker gave me the phone book and said "here's your leads, a whole book of them". He gave me some scripts and off I was. I got a lot of phones slammed in my ear but, as time went on, I got better at finding something to tell people - a message they'd want to hear.

Today, I still use the telephone. I make 50-100 calls each and every day asking people if they'd like to buya aprticular home, if they know someone who would or if they'd like to sell their home. I find this ACTIVE marketing far more effective and less expensive than the passive tools of advertising in the newspaper, holding open houses and hoping that a buyer will happen to come along to buy the home.

In htis market, I feel that Active marketing is imperative for selling homes. If you'd like to sell your home and you agree that passive marketing cannot be as effective as some of the techniques that I use to sell homes, contact me and let's discuss the tools that I use to get your home sold.

In the meantime, be sure to check out my fully interactuve Real Estate website, where you can search thousands of properties, read my real estate articles, my Bucks County Blog and find other useful information.


Andy Raffle

www.AskAndyRaffle.com

Coldwell Banker Hearthside. Realtors

Yardley, PA 215.493.9080 x130