Sell Your Home Quickly Or Not At all

Sell Your Home Quickly - Or Not At All (edit/delete)



Sell Your Home Quickly – Or Not At All



In most of the markets that I serve, we’ve seen “Sell Quickly or Not At All” become the rule rather than the exception. The chart below shows homes sold in days 1-30, homes sold in days 31-60 and homes sold overall this year. You’ll see that a disproportionally large percentage of homes selling in the first 30 day window and that a clear majority are selling in the first 60 days. This is true in all six markets shown on the chart in even for the entirety of Bucks County where over 56% of homes are selling within that 60 day window. Now that we know the goal, how do we get there?


My home selling philosophy is comprised of three basic principles to sell your home in the shortest period of time possible:

If it’s ugly make it pretty; if it’s dirty, make it clean; if it’s dull, make it shine. Your home must be ready to be bought from day one. No longer do we suggest that you can “offer a credit” for whatever repairs might be necessary. It is also not advisable to advertise that you will allow the buyers to pick the new color in that purple bedroom upstairs. Fix it, dress it up, make it perfect. I’ve said it before but when you are selling a home you need to prepare it as if for a first date. Buyers need to be drawn in and want to come back so save the tattered dress for a family occasion and bring out your best!

You can’t sell penny candy for two cents. My views on this subject may be very different from what you think or from what you’ve heard elsewhere but, pricing is critically important to getting a home sold. If you know what you want to sell your home for and that price is in line with the homes market value, PRICE IT THERE! I am not a proponent of pricing your home “with room for negotiation” or of setting a price with the idea that you can “always reduce the price later”. Remember, the homes that are selling and selling quickly and you want your home to be one of them – particularly as the alternative is “not at all”. Let’s think about a scenario; you price your home with a very sharp edge at the price at which it makes sense in the market and also to you financially. A buyer comes in and decides to offer you 10% below that price. You ALWAYS have the offer to say “no”. With a great agent like myself representing you and explaining our methods for reaching that price we are now in NEGOTIATIONS - and that’s a good thing. Now, let’s look at an alternative, you price the home 10% HIGHER than what we know (and everybody else knows) is the market value and we hope to get an offer. Agents look at homes to show their Buyers and they see your overpriced listing. The Agent has two hours with the Buyer and many homes to show, one of them being your overpriced house. What would you assume they will do? We then lower the price of your home to a more realistic level, Agents still assume that we’ve got an unrealistic Seller who may be difficult to work with – as opposed to one who priced their home accurately and seems motivated to sell. We can always send a Flier to all of the local Agents but, Agents receive hundreds of fliers a week. They go unread. There are two places you can list your home for sale; you can list it where it sits or you can list it where it SELLS!

Sell it like you really need to. Strike while the iron is hot, make hay while the sun shines and get your homes sold QUICKLY! Aggressive, active marketing gets homes sold in this market. Things like advertising in the newspaper, holding open houses and sending out fliers can all work to sell homes but, they are all very PASSIVE and unpredictable. Selling Real Estate is like selling any other product, it requires personal contact and a lot of it. That is why, as part of my marketing plan, I “touch” a minimum of 50-100 people EVERY DAY! I ask each of those people if they would like to BUY YOUR HOME, if they know someone who would like to or if they or someone they know would like to sell their home. I am always talking about Real Estate and, as an extension, talking about YOUR HOME. This is what gets homes sold today. I am also touching the active Agents in the area and letting them know about your property. After all, as I said above, Agents have a limited amount of time with their Buyer clients and they can’t sell your home unless they see it. I spend my time and effort getting those home sellers to show your home and to sell your home. I also actively follow up with them afterwards to get any feedback they or their clients may have and I communicate that back to you. This is what I call aggressive, active marketing and it has been an integral part of my home selling plans for many years.

I invite you to contact me to discuss how my active marketing plans can help you to sell your home quickly. I have similar resources that I use for Buyers in this market to ensure that they are able to buy the home they want at the best price possible.

Thanks for reading today. I look forward to hearing from you. Don;t forget to check out my fully interactive webpage where you can search thousands of available properties, read my informative articles, my blog posts and also local school reports. If there is something you don't see something, please ask for it.



Andy